FITUR 2024

The International Tourism Fair, FITUR 2024, closed its doors after a week full of vibrant activity, innovation and unprecedented commercial connections. The event, which took place at the Madrid Fair (IFEMA), exceeded all expectations by bringing together thousands of tourism professionals from around the world, consolidating itself as the global epicenter for the tourism industry.

Record International Participation: FITUR 2024 attracted an international crowd, with the participation of more than 10,000 exhibitors from 165 countries. The cultural and geographical diversity was reflected in the themed pavilions, where exquisite tourist destinations presented their charms to visitors eager for new experiences.

Technological Innovation and Sustainability: The fair stood out for being a showcase of the latest technological trends in the tourism sector. From virtual reality applications that transport visitors to remote destinations to sustainable solutions to reduce the carbon footprint in tourism, FITUR 2024 stood as a beacon of innovation and environmental awareness.

Commercial Agreements and Networking: FITUR was not only a showcase of destinations, but also a forum for business generation. The business rounds, B2B meetings and networking sessions attracted investors, businessmen and government representatives, leading to the signing of numerous commercial agreements that promise to strengthen international collaboration in the tourism industry.

Forums and Keynote Conferences: The FITUR 2024 conference program did not disappoint, addressing hot topics such as the impact of technology on tourism, sustainable destination management and post-pandemic recovery. Renowned experts shared their knowledge and perspectives, providing a comprehensive vision of the future of tourism.

Outstanding Presence of Spain: As the host country, Spain dazzled with its pavilion, highlighting the richness of its cultural, gastronomic and natural heritage. The active participation of local tourism companies contributed to consolidating Spain as a reference tourist destination.

In summary, FITUR 2024 not only met expectations, but far exceeded them, consolidating itself as the most relevant tourism fair in the world. The global tourism industry bids farewell to Madrid with the promise of new collaborations, technological advances and a renewed commitment to sustainability. Without a doubt, FITUR 2024 has marked a milestone in the history of international tourism.